Shina Salako
The First Look · Free PDF

Read the opening of the book before you buy.

Forty pages — the foreword, the introduction, Chapter 1, the opening of the Guinness Nigeria case study, and the maturity-model framework. Enough to know whether the rest is for you.

40 pages · PDF Free · delivered to your inbox From the practitioner's playbook

What's in the First Look.

A self-contained read. Not a teaser. By the end of it you will know how the book frames the discipline, how the seven-layer Fleet Operating System is built, and where the Guinness Nigeria operation sits on that framework after twelve years of embedded service.

Contents

  • 1Foreword — by Engr. Aderemi O. Adewoye, Supply Chain Executive and formerly Head of Logistics at Guinness Nigeria.
  • 2Introduction — the operating credo: we do not solve the problem; we make it visible enough that the parties who own it can solve it together.
  • 3Chapter 1 — Fleet Management & Telematics Foundations. The full opening chapter. Defines what telematics is, what fleet management is, and how the two combine into an operating discipline.
  • 4The opening of the Guinness Nigeria case study — the first 1,000 words of the extended case study in Appendix C. The starting condition in 2014, the brief SALCOMMS was given, and the first three months of embedded operation.
  • 5The maturity-model framework — Chapter 20's five-stage maturity scale (Tracking → Monitoring → Discipline → Optimisation → Strategic Asset) as a one-page diagnostic you can apply to your own operation.

Approximately 40 pages · A5 trim · navy and cream throughout, consistent with the book interior.

Why this is free.

The book is the foundation. The chapter decks, the full Guinness case study, the appendix toolkit, and the facilitated maturity assessment are paid assets — used in training programmes and embedded engagements. The First Look exists so a senior executive can decide, in forty pages, whether the full book is worth their time.

If the answer is yes, the next step is to buy the book. If the answer is no, you have spent the better part of an hour on a piece of practitioner writing — and we have not asked you for anything more than your email.

Send me the First Look

Free PDF · delivered to your inbox in under a minute.

Please use a corporate email address. Personal email accounts (Gmail, Yahoo, Hotmail, Outlook personal) are not accepted for this list.

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The source

Written from the seat the author has worked in for the last fifteen years.

15+
years in telematics & logistics operations.
12
years embedded inside Guinness Nigeria's fleet operation.
70+
third-party transporters worked with across client engagements.

"The book and the First Look are both written from one seat — that of the embedded telematics service provider sitting alongside the client's operations team, daily. The discipline it describes is the discipline we run for clients, every day, in real operations."

A few practical questions, answered.

What format is the PDF?
A5 trim, navy headers, cream body — exactly as the book interior reads. Approximately 40 pages. Readable on a phone, a tablet, or printed double-sided.
What happens after I submit the form?
The PDF arrives in your inbox within a minute, addressed to the email you provided. No additional download steps. If it does not arrive, check your spam folder once and then write to enquiries@salcomms.com.
Will I be added to a marketing list?
You will be added to one list: a quarterly note from the author with one substantive piece per quarter, never more. No promotional emails, no sales sequences, no third-party sharing. One-click unsubscribe in every note.
Why do you ask for a corporate email address?
The book and the wider asset library are written for senior practitioners in cargo-owner organisations, transporter operations, and the broader logistics market. The corporate-domain check is how we keep the list aligned with that audience. If your work email does not exist or is being changed, write to enquiries@salcomms.com and we will help.
Is the rest of the book available now?
Yes. The full ~270-page paperback and Kindle editions are available here, in both naira and dollar pricing.