The five fleet management mistakes that cost Nigerian cargo-owners the most money.
Across fifteen years of embedded service inside cargo-owner operations — beverages, FMCG, oil and gas, cement — the same five mistakes show up in nearly every fleet management programme that fails to produce the outcomes its sponsor expected. Each one is cheap to recognise once you know what to look for. Each one is expensive to leave in place.
The post draws on Chapters 1, 4, and 14, and on twelve years of embedded operations inside Guinness Nigeria. It is the kind of post a reader sends to a colleague who has just been handed the fleet management brief.