Shina Salako
Free diagnostic tool

The 15-Minute Fleet Reporting Audit.

A printable diagnostic that maps the reports your operation produces today, the reports it should produce, and the gap between them — with a 90-day plan to close it.

15 minutes · to complete Printable PDF · A4 worksheet Free · delivered to your inbox

What the audit covers.

A structured worksheet, not a marketing PDF. You sit down with it, work through five sections in about fifteen minutes, and leave with an honest picture of where your fleet reporting actually sits — and the one or two changes that would do the most.

The five audit sections

  1. The five core reports — do you produce them?

    A checklist of the five operating reports every fleet should produce — daily trip log, exception report, transporter scorecard, fuel and maintenance summary, weekly performance pack. Tick what you have today, name what's missing.

  2. The audience map — who actually reads them?

    For each report you produce, who reads it, on what cadence, and what decision does it inform. The reports that no one reads are the first ones to fix or kill.

  3. The decision check — do they change behaviour?

    For each report that is read, what decision was last made on the basis of it. A report that has not driven a decision in 90 days is not a report — it is a screensaver.

  4. The data integrity check — can the numbers be trusted?

    A short series of checks against the underlying data — device uptime, vehicle-master coverage, trip-detection accuracy. If the data layer is broken, every report above it is also broken.

  5. The 90-day plan — what to fix first.

    A one-page worksheet to commit to the next 90 days: which two reports to build, which two to retire, who owns each, and what changes you expect to see by day 90.

Approximately 8 pages · A4 · printable double-sided · navy and cream throughout.

Why this audit exists.

Most fleet operations produce reports. Few of them produce reports the operating team uses to make decisions. The gap between "we have a report" and "we changed something because of the report" is where most fleet performance improvement lives — and where most performance improvement programmes start.

The audit exists to make that gap visible in fifteen minutes, with nothing more than a printed worksheet and an honest pen. If after fifteen minutes you conclude your reporting is already fit for purpose, you've spent fifteen minutes confirming it. If the gap is larger than you thought, you've spent fifteen minutes finding the next investment.

Send me the audit

Free printable PDF · delivered to your inbox in under a minute.

Free. No marketing emails. Your address joins a quarterly note from the author — one substantive piece per quarter, unsubscribe in one click.

The source

Built from the operating discipline that runs through the book.

15+
years building reporting routines inside cargo-owner operations.
70+
third-party transporters worked with across client engagements.
Daily
cadence of reports the SALCOMMS embedded teams produce for clients.
Who this is for

Built for the three seats that own fleet reporting.

Seat 1

Cargo-owner operations leaders

If your supply-chain reports rely on transporter compliance and the data behind them is patchy, this audit is for you. It separates "what we produce" from "what is acted on."

Seat 2

Transporter principals

If your cargo-owner clients are asking for evidence rather than promises, this audit shows what reporting they expect to see — and what's missing from yours.

Seat 3

Practitioners & control-tower leads

If you produce the reports and quietly wonder whether anyone reads them, this audit is the structured way to find out — and the route to the conversation that fixes it.

After the audit

The audit is the starting point. The book is the operating system.

If the audit confirms the gap is bigger than fifteen minutes can resolve, the next step is the full First Look — the foreword, the introduction, Chapter 1, the opening of the Guinness Nigeria case study, and the maturity-model framework. Forty pages. Free.

From there, the book itself. From the book, the training programmes. From the training, the embedded engagement — if your operation needs that level of intervention.

Recommended next step

The First Look — forty pages free

Foreword + introduction + Chapter 1 + the opening of the Guinness case study + the maturity-model framework.

Get the First Look

A few practical questions, answered.

What format is the audit?
A4 trim, navy headers, cream body. Approximately 8 pages, designed to be printed double-sided and filled in with a pen — though you can complete it on screen as a PDF form if you prefer.
What happens after I submit the form?
The PDF arrives in your inbox within a minute, addressed to the email you provided. If it does not arrive, check your spam folder once and then write to enquiries@salcomms.com.
Will you ask me what I scored?
No. The audit is for you. We will not ask for the result, and we will not follow up to "review" it with you unless you explicitly ask us to. If you want a conversation about what the result implies, the route is the facilitated maturity assessment — a deeper, paid engagement.
Will I be added to a marketing list?
You will be added to one list: a quarterly note from the author with one substantive piece per quarter, never more. No promotional emails, no sales sequences. One-click unsubscribe in every note.
Is this the same thing as the First Look?
No. The First Look is the 40-page opening of the book — content from the practitioner playbook. The audit is a self-contained diagnostic tool — a worksheet you fill in. They complement each other; many readers do the audit first and then read the First Look to learn the framework that explains the gaps the audit revealed.