Free diagnostic tool
The 15-Minute Fleet Reporting Audit.
A printable diagnostic that maps the reports your operation produces today, the reports it should produce, and the gap between them — with a 90-day plan to close it.
What the audit covers.
A structured worksheet, not a marketing PDF. You sit down with it, work through five sections in about fifteen minutes, and leave with an honest picture of where your fleet reporting actually sits — and the one or two changes that would do the most.
The five audit sections
The five core reports — do you produce them?
A checklist of the five operating reports every fleet should produce — daily trip log, exception report, transporter scorecard, fuel and maintenance summary, weekly performance pack. Tick what you have today, name what's missing.
The audience map — who actually reads them?
For each report you produce, who reads it, on what cadence, and what decision does it inform. The reports that no one reads are the first ones to fix or kill.
The decision check — do they change behaviour?
For each report that is read, what decision was last made on the basis of it. A report that has not driven a decision in 90 days is not a report — it is a screensaver.
The data integrity check — can the numbers be trusted?
A short series of checks against the underlying data — device uptime, vehicle-master coverage, trip-detection accuracy. If the data layer is broken, every report above it is also broken.
The 90-day plan — what to fix first.
A one-page worksheet to commit to the next 90 days: which two reports to build, which two to retire, who owns each, and what changes you expect to see by day 90.
Approximately 8 pages · A4 · printable double-sided · navy and cream throughout.
Why this audit exists.
Most fleet operations produce reports. Few of them produce reports the operating team uses to make decisions. The gap between “we have a report” and “we changed something because of the report” is where most fleet performance improvement lives — and where most performance improvement programmes start.
The audit exists to make that gap visible in fifteen minutes, with nothing more than a printed worksheet and an honest pen. If after fifteen minutes you conclude your reporting is already fit for purpose, you’ve spent fifteen minutes confirming it. If the gap is larger than you thought, you’ve spent fifteen minutes finding the next investment.
The source
Built from the operating discipline that runs through the book.
Who this is for
Built for the three seats that own fleet reporting.
Seat 1
Cargo-owner operations leaders
If your supply-chain reports rely on transporter compliance and the data behind them is patchy, this audit is for you. It separates “what we produce” from “what is acted on.”
Seat 2
Transporter principals
If your cargo-owner clients are asking for evidence rather than promises, this audit shows what reporting they expect to see — and what's missing from yours.
Seat 3
Practitioners & control-tower leads
If you produce the reports and quietly wonder whether anyone reads them, this audit is the structured way to find out — and the route to the conversation that fixes it.
After the audit
The audit is the starting point. The book is the operating system.
If the audit confirms the gap is bigger than fifteen minutes can resolve, the next step is the full First Look — the foreword, the introduction, Chapter 1, the opening of the Guinness Nigeria case study, and the maturity-model framework. Forty pages. Free.
From there, the book itself. From the book, the training programmes. From the training, the embedded engagement — if your operation needs that level of intervention.
Recommended next step
The First Look — forty pages free
Foreword + introduction + Chapter 1 + the opening of the Guinness case study + the maturity-model framework.
Get the First LookFAQ