Shina Salako
Programme 2 · The Transporter Programme

Build the operating discipline that wins the next contract.

A six-week practitioner programme for the transporter — the principal, the fleet manager, the operations team running vehicles for cargo-owner clients and for the firm's own private fleet.

6 weeks · 1 session per week 90 minutes per session · live + recorded Workbook + templates included
Who this is for

Built for the three seats that actually run a transporter operation.

If your firm carries cargo for a client — or runs vehicles for your own private operation — and you have noticed that the cargo-owner is now asking for evidence rather than promises, this programme is for the team holding that responsibility.

Seat 1

The principal & operations head

The owner-operator, the MD, the operations director. The person who answers for whether the firm wins, retains, and protects margin on cargo-owner contracts.

Seat 2

Fleet managers & supervisors

The people who run the daily operation — dispatch, drivers, fuel, maintenance, customer interface. The people the cargo-owner's data lands on.

Seat 3

Compliance & finance owners

The people who run the scorecard the cargo-owner sees, the cost model, the contract renewal conversation. The people who carry the commercial relationship.

What you will be able to do

Eight outcomes the cohort leaves with — in their own work product, not in notes.

Curriculum

Six weeks. Six sessions. One operating system — applied to your seat.

Each session pairs a chapter of the book with a worked exercise applied to the participant's own operation. Between sessions, the workbook drives the practice.

Week 1

Foundations & the FOS maturity assessment.

The seven layers in twenty minutes. Each participant runs the maturity assessment against their own operation. The cohort starts knowing where every operation honestly sits.

Week 2

Data & visibility — what your cargo-owner sees about you.

The cargo-owner's telematics is your evidence as much as theirs. The mistakes that show up first in their reports. The hygiene routine that prevents them.

Week 3

Operating disciplines — drivers, fuel, dispatch.

The three disciplines that determine whether the cargo-owner trusts you with the next load. Each one walked through with their scorecard as the connecting thread.

Week 4

The dual-client reality — contracted fleet + private fleet.

Running the same operating system across the cargo-owner contract and your own private fleet. Where the disciplines are the same, where they differ, and how the second operation funds the first.

Week 5

Economics — freight-rate, variable cost, margin.

How freight-rate-per-kilometre and variable cost actually work for the transporter. How to defend the rate in a negotiation. How the cargo-owner reads your cost-per-km — and how to make sure they read it accurately.

Week 6

The 90-day improvement plan — signed off in the room.

Each participant builds and presents a 90-day operating-improvement plan for their own operation. The plan is signed off by the cohort. A check-in call follows at 30 and 90 days.

Format & logistics

How the programme runs.

Duration
Six weeks · one 90-minute session per week · Thursday afternoons WAT (16:00 Lagos / 11:00 New York / 16:00 London).
Format
Live virtual cohort over Zoom. Every session recorded and shared with registered participants within 24 hours. Workbook delivered ahead of week 1.
Cohort size
Capped at 24 seats per cohort. Open enrolment from any transporter firm. Single-firm registrations of eight or more should run the in-house option instead.
Materials
Programme workbook, variable-cost model template, driver-rhythm template, incident-report template, maintenance schedule template, 90-day plan template.
Prerequisites
None. Reading the book before week 1 is recommended but not required.
Certification
Participants who attend at least five of six live sessions and complete the 90-day plan receive a SALCOMMS Fleet Operating System Practitioner certificate.
Investment

Two pricing tiers — naira and dollars.

Nigeria · per seat

The Transporter Programme

350,000

50% deposit on booking · balance due 14 days before week 1.

Book a seat (Paystack)
International · per seat

The Transporter Programme

$750

50% deposit on booking · balance due 14 days before week 1.

Book a seat (Stripe)

Author note before launch: the two price points (₦350,000 and $750) are placeholders. The transporter tier is set lower than the cargo-owner tier on the working assumption that transporter principals will be sending operations-team members through the programme. Please confirm the final pricing before launch.

Want a conversation before booking?

Book a 15-minute scoping call. We will walk through your operation, your cohort fit, and whether the open-enrolment programme or the in-house option is the right move.

Book a 15-minute call
Practical questions

A few things people ask before booking.

Is this programme for firms running their own fleet, or for firms hauling for cargo-owners?
Both. The programme is designed for the dual-client reality — running well for cargo-owner clients and running well for your own private fleet. The two operations share more discipline than they differ.
Will this programme help us win cargo-owner contracts we are currently losing on?
The programme will not write your proposal for you. It will give your team the operating evidence pack — the scorecard, the maintenance rhythm, the incident protocol, the variable-cost model — that a serious cargo-owner asks to see before they sign. Most cargo-owner contracts are now lost on evidence, not on price.
What if I am the principal and I want to send three people from my team rather than attend myself?
That is the most common pattern. Each seat is per participant. Multi-seat registrations from a single firm get a 15% discount on seats two and beyond — request this at the booking page.
What if our team is more than eight people?
Run the in-house programme instead. The curriculum is rebuilt around your operation and delivered as a closed cohort.
What if I need to cancel?
The deposit is refundable up to 21 days before week 1. From 14 days before week 1 onwards, the seat is non-refundable but transferable to a future cohort or to a colleague.