Shina Salako
Programme 1 · The Cargo-Owner Programme

The operating playbook, installed in your team.

A six-week practitioner programme for the cargo-owner organisation managing third-party transporters. Built on the seven-layer Fleet Operating System and twelve years of embedded service at Guinness Nigeria.

6 weeks · 1 session per week 90 minutes per session · live + recorded Workbook + templates included
Who this is for

Built for the three seats that own transporter performance.

If your organisation hires third-party transporters and someone in the building answers for whether those transporters deliver — this programme is for the team holding that responsibility.

Seat 1

Supply chain & transport leadership

Heads of supply chain, transport managers, depot managers, distribution leads. The people who set the operating standard and answer for it at the executive table.

Seat 2

Control tower & analysts

Control-tower controllers, fleet analysts, telematics operators. The people who read the data daily and turn it into operating decisions.

Seat 3

Transporter governance owners

The people who run the transporter scorecard, the monthly performance review, the contract renewals. The people who carry the relationship.

What you will be able to do

Eight outcomes the cohort leaves with — in their own work product, not in notes.

Curriculum

Six weeks. Six sessions. One operating system.

Each session pairs a chapter of the book with a worked exercise applied to the participant's own operation. Between sessions, the workbook drives the practice.

Week 1

Foundations & the FOS maturity assessment.

The seven layers in twenty minutes. Each participant runs the maturity assessment against their own operation. The cohort starts knowing where every operation honestly sits — and the curriculum sharpens around the layers that need the most work.

Week 2

Data & visibility — the layer everything rests on.

Devices, connectivity, master data, uptime. The mistakes that quietly invalidate every higher decision. The control-tower routine that prevents them.

Week 3

Operating disciplines — drivers, fuel, dispatch, customer.

The four daily disciplines that turn visibility into operating outcomes. Each one walked through with the transporter scorecard as the connecting thread.

Week 4

People, roles & performance rhythm.

Named owners, role-specific KPIs, the monthly review meeting that actually changes behaviour. The vendor-governance conversation as a discipline, not a confrontation.

Week 5

Economics — cost-per-km, freight-rate, ROI.

How freight-rate-per-kilometre and variable cost actually work for the transporter. How cost-per-km works for the cargo-owner. The ROI calculation method from Chapter 19, applied to your real numbers.

Week 6

The 90-day improvement plan — signed off in the room.

Each participant builds and presents a 90-day operating-improvement plan for their own operation. The plan is signed off by the cohort. A check-in call follows at 30 and 90 days.

Format & logistics

How the programme runs.

Duration
Six weeks · one 90-minute session per week · Tuesday afternoons WAT (16:00 Lagos / 11:00 New York / 16:00 London).
Format
Live virtual cohort over Zoom. Every session recorded and shared with registered participants within 24 hours. Workbook delivered ahead of week 1.
Cohort size
Capped at 24 seats per cohort. Open enrolment from any organisation. Single-organisation registrations of eight or more should run the in-house option instead.
Materials
Programme workbook, KPI dictionary template, transporter scorecard template, control-tower routine checklist, ROI calculation spreadsheet, 90-day plan template.
Prerequisites
None. Reading the book before week 1 is recommended but not required.
Certification
Participants who attend at least five of six live sessions and complete the 90-day plan receive a SALCOMMS Fleet Operating System Practitioner certificate.
Investment

Two pricing tiers — naira and dollars.

Nigeria · per seat

The Cargo-Owner Programme

450,000

50% deposit on booking · balance due 14 days before week 1.

Book a seat (Paystack)
International · per seat

The Cargo-Owner Programme

$950

50% deposit on booking · balance due 14 days before week 1.

Book a seat (Stripe)

Author note before launch: the two price points (₦450,000 and $950) are placeholders modeled on the West African market for a six-week practitioner programme. Please confirm the final pricing before launch — the booking flow on the next page reads these values from a single source you can edit in one place.

Want a conversation before booking?

Book a 15-minute scoping call. We will walk through your operation, your cohort fit, and whether the open-enrolment programme or the in-house option is the right move.

Book a 15-minute call
Practical questions

A few things people ask before booking.

What if I miss a session?
Every session is recorded and shared within 24 hours. The workbook exercise for the missed week is still expected before the next session.
Can the cohort be billed to my employer directly?
Yes. Request a corporate invoice at the booking page and we will issue one within one working day. Payment terms are 50% on invoice, balance 14 days before week 1.
What if our team is more than eight people?
Run the in-house programme instead. The curriculum is rebuilt around your operation and delivered as a closed cohort. Eight or more from a single client is the threshold.
Will the programme be useful if we are not using a telematics platform yet?
Yes. The framework is platform-agnostic. The programme is built around the operating disciplines, not a specific vendor's software. If you do not yet have telematics in place, the programme will help you specify what to buy.
What if I need to cancel?
The deposit is refundable up to 21 days before week 1. From 14 days before week 1 onwards, the seat is non-refundable but transferable to a future cohort or to a colleague.